ADbag Overview
Over 1.2 billion e-commerce polybags are shipped annually in the UK—mostly as wasted space. ADbag exists to capture this volume and turn it into shared value.
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We transform standard packaging into a premium, trackable media channel: giving brands measurable customers, sellers zero-cost packaging, and shoppers something genuinely useful with every delivery.
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SELLERS
Our network connects hundreds of active e-commerce businesses nationally. We are currently structured to capture an annual circulation of 1.4 million parcels, converting generic shipping inventory into branded media space.
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BRANDS
Every bag serves as a high-attention Direct Mail piece that lands directly in people’s homes, piggybacking on a parcel they are already excited to open. Advertisers fund the network to secure this guaranteed in-home placement. This investment subsidizes premium packaging for high-volume sellers, creating a sustainable ecosystem.
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SHOPPERS
Consumers only engage if the value exchange is clear. We curate our advertisers to ensure every QR scan delivers genuine utility with exclusive offers, experiences, or rewards worth their effort, thus ensuring high engagement rates across the network.