This Privacy Policy explains how ADbag (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website https://www.adbag.uk (the “Site”) or interact with us in other ways.

We act as a “controller” of your personal data for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
 

1. Information we collect

We may collect and process the following types of information:

• Information you provide directly

  • Contact details such as your name, job title, company name, email address and telephone number

  • Information you submit via forms on our Site (for example, media kit requests, seller applications, contact forms)

  • Any information you choose to include in messages or attachments you send us

• Information collected automatically
  When you visit the Site we may automatically collect:

  • IP address and general location (country or region)

  • Device type, browser type and operating system

  • Pages visited, time and date of visits, time spent on pages

  • Referral source (for example, the website or link that brought you to our Site)

• Cookies and tracking data
  We use cookies and similar technologies to understand how the Site is used, improve performance and support certain features. See “Cookies and Tracking” below for more detail.

2. How we use your information
 

We use your information for the following purposes:

• To operate, maintain and improve our Site and services

• To respond to enquiries, media kit requests and seller applications

• To send you information you have requested, such as updates or marketing communications (where permitted)

• To assess and manage relationships with advertisers, agencies and sellers

• To monitor and analyse usage of the Site and improve user experience

• To protect our legal rights, prevent misuse of the Site and detect fraud

• To comply with legal or regulatory obligations
   

3. Legal bases for processing

We process your personal data under one or more of the following legal bases:

• Consent – where you have given clear consent (for example, to receive marketing emails)

• Legitimate interests – to run and grow our business, maintain our Site, understand how it is used and communicate with you about our services, provided these interests are not overridden by your rights

• Contract – where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you or your organisation

• Legal obligation – where we must comply with a legal or regulatory requirement
   

4. Sharing your information

We do not sell your personal data.

We may share your information with:

• Service providers who help us operate our business and Site (for example, hosting providers, analytics providers, email and CRM tools)

• Professional advisers such as lawyers, bankers, auditors and insurers

• Law enforcement or regulatory authorities where we are required to do so by law or to protect our rights or the rights of others

• A buyer or successor in connection with any actual or prospective merger, sale of assets or similar corporate transaction

Where we use third-party service providers, we require them to handle your personal data securely and only in accordance with our instructions.
 

5. International transfers

Some of our service providers may be based outside the UK. Where personal data is transferred outside the UK, we will ensure appropriate safeguards are in place, such as:

• An adequacy decision from the UK Government; or

• UK-approved standard contractual clauses or equivalent measures.
   

6. Data retention

We keep your personal data only for as long as necessary for the purposes described in this Policy, including to:

• Provide the Site and services

• Respond to enquiries and maintain business relationships

• Meet legal, accounting or reporting requirements

When personal data is no longer needed, we will delete it or anonymise it so that you can no longer be identified.
 

7. Your rights

Under UK data protection law, you have rights which may include:

• Access – to request a copy of the personal data we hold about you

• Rectification – to ask us to correct inaccurate or incomplete data

• Erasure – to request deletion of your data in certain circumstances

• Restriction – to ask us to restrict the processing of your data in certain circumstances

• Objection – to object to processing based on our legitimate interests or to direct marketing

• Data portability – to request a copy of your data in a structured, commonly used and machine-readable format where processing is based on consent or contract

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You also have the right to withdraw your consent at any time where processing is based on consent. This will not affect the lawfulness of processing before consent was withdrawn.

To exercise any of these rights, please contact us using the details below.

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk if you are unhappy with how we handle your personal data. We would appreciate the chance to deal with your concerns before you contact the ICO, so please contact us first.

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8. Cookies and tracking

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the site recognise your device and store information about your preferences or past actions.

We use cookies and similar technologies in accordance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
 

Types of cookies we use

We may use:

• Strictly necessary cookies
  Required for the Site to function (for example, to load pages or remember cookie preferences). These cannot normally be switched off via our cookie controls, but you can block them in your browser, which may affect how the Site works.

• Performance / analytics cookies
  Used to understand how visitors use the Site (for example, which pages are most popular, how users move around the Site). This helps us improve content and layout.

• Functionality cookies
  Used to remember choices you make (such as form inputs, preferences or settings) to provide a more personalised experience.

• Advertising / tracking cookies (if implemented)
  Used to track your browsing across the Site and possibly other websites, in order to deliver more relevant advertising or measure campaign performance.

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Third-party tools

We may use third-party analytics and marketing tools (for example, Google Analytics or similar services). These tools may set their own cookies and collect information such as your IP address, device type and how you interact with the Site.

Where required by law, we will ask for your consent before placing non-essential cookies (such as analytics or advertising cookies) on your device.

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Managing cookies

On your first visit, you may see a cookie banner asking you to set your preferences. You can usually:

• Accept all cookies

• Reject non-essential cookies

• Choose specific categories

You can also manage cookies at any time through your browser settings (for example, to block cookies or delete ones already stored). Please note that disabling some cookies may affect the functionality or performance of the Site.

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9. Security

We use appropriate technical and organisational measures to protect your personal data against loss, theft, unauthorised access, disclosure or alteration. However, no transmission of data over the internet or method of storage can be guaranteed as completely secure.

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10. Links to other websites

Our Site may contain links to websites or services operated by third parties. We are not responsible for the content, security or privacy practices of those third-party sites. We recommend you review their privacy policies before providing any personal data.

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11. Changes to this Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page shows when it was most recently revised. Any changes will take effect when the updated Policy is posted on the Site.

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12. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Email: hello@rnuu.me
Postal address:1 Tregarthen Place, Garlands Road, Leatherhead, Surrey, KT22 7XL

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Website Terms of Use

Last updated: 21 November 2025

These Terms of Use (“Terms”) govern your use of the ADbag website located at https://www.adbag.uk (the “Site”). By accessing or using the Site, you agree to be bound by these Terms. If you do not agree, you must not use the Site.

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1. Use of the Site

We grant you a limited, revocable, non-exclusive, non-transferable licence to access and use the Site for your own internal business purposes or personal, non-commercial use, in accordance with these Terms.

You must not:

• Copy, reproduce, modify or adapt any part of the Site except as permitted by law

• Use the Site or its content for any commercial exploitation not expressly authorised by us

• Attempt to decompile, disassemble or reverse-engineer any software or code associated with the Site

• Remove or alter any copyright, trade mark or other proprietary notices on the Site

• Use the Site in any way that could damage, disable or overburden it, or interfere with another user’s enjoyment of the Site

• Use the Site for any unlawful purpose or in breach of any applicable law or regulation

We may suspend or terminate your access to the Site at any time if we reasonably believe you have breached these Terms.

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2. Intellectual property

Unless stated otherwise, we own or licence all intellectual property rights in the Site and its content, including text, graphics, logos, images, video, audio, design and software. All rights are reserved.

You may print or download a reasonable number of copies of pages from the Site for your own reference, but you must not:

• Modify the paper or digital copies in any way

• Use any illustrations, photographs, video or audio sequences or graphics separately from the accompanying text

• Use any part of the content for commercial purposes without obtaining a licence from us or our licensors

Nothing in these Terms grants you any rights in our trade names, trademarks or logos.

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3. Information on the Site

The content on the Site is provided for general information only. It is not intended to amount to advice on which you should rely.

We make reasonable efforts to keep the information on the Site up to date, but we do not guarantee that the Site or any content on it will be:

• Free from errors or omissions; or

• Always available, uninterrupted or secure.

We may update, change, suspend or withdraw any part of the Site without notice.

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4. Third-party links

The Site may include links to external websites or resources provided by third parties. These links are provided for your information only.

We have no control over the content or resources of those websites and are not responsible for them or for any loss or damage that may arise from your use of them.

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5. Liability

Nothing in these Terms excludes or limits our liability where it cannot be excluded or limited under UK law, including for death or personal injury caused by our negligence or for fraud or fraudulent misrepresentation.

To the maximum extent permitted by law:

• We exclude all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity.

• We will not be liable for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, even if foreseeable, arising out of or in connection with:

  • use of, or inability to use, the Site; or

  • use of or reliance on any content displayed on the Site.

In particular, we will not be liable for:

• Loss of profits, sales, business or revenue

• Business interruption

• Loss of anticipated savings

• Loss of business opportunity, goodwill or reputation

• Any indirect or consequential loss or damage

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6. Changes to these Terms

We may revise these Terms at any time by updating this page. Please check back regularly to ensure you are aware of the current version. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Terms.

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7. Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) are governed by and construed in accordance with the laws of England and Wales.

You and we agree that the courts of England and Wales will have exclusive jurisdiction to resolve any such dispute or claim.