For agencies and their clients
A new medium, already in your hands
FOR THE AGENCY HOLDING THE BOOK
You have already experienced the medium.
The book inside your ADbag was purchased from a UK online seller.
The book was the order.
The ADbag was the advertising medium.
The delivery demonstrated the media journey.
ADbag turns genuine ecommerce parcels into measurable advertising inventory, distributed through UK online sellers and carried into homes through everyday customer deliveries.
We are inviting selected agencies to explore where ADbag could fit within their clients’ future media plans.
What did the package demonstrate?
A genuine pre-owned book was purchased from a UK online seller.
The seller packed and dispatched the order.
The product travelled inside an ADbag.
The advertising entered your workplace as part of a genuine delivery—not as separate promotional mail.
That is the medium.
Now imagine the same journey repeated across hundreds of thousands of UK ecommerce parcels, carrying a relevant offer from one of your clients.
Create the first case study with us
A genuine pre-owned book was purchased from a UK online seller and sent to you inside an ADbag.
In normal operation, participating sellers use ADbags to dispatch products their customers have chosen, purchased and are expecting to receive.
The campaign therefore travels with a genuine ecommerce order rather than requiring a separate advertising delivery.
Now imagine that journey repeated across hundreds of thousands of UK parcels, carrying a relevant message from one of your clients.
This is more accurate and will survive agency scrutiny.
Built, distributed and ready to scale
ADbag is no longer simply an idea for a new advertising medium. Our initial seller-validation run distributed 215,000 ADbags through UK online sellers and demonstrated genuine demand for advertiser-funded packaging.
A further 300,000 ADbags are scheduled for our September 2026 campaign, creating a substantial opportunity for brands to enter UK homes through real ecommerce deliveries.
Produced across four practical mailing-bag sizes, ADbag can travel with everything from books and accessories to clothing, homeware and larger seller orders.
215,000
ADbags distributed through our initial validation run
300,000
ADbags scheduled for the September 2026 campaign
350,000
ADbags scheduled for the November 2026 campaign
Four sizes
Designed around the everyday packaging needs of UK online sellers
254mm x 355mm
10" x 14"
304mm x 406mm
12" x 16"
355mm x 482mm
14" x 19"
431mm x 609mm
17" x 24"
Four sizes
Designed around the everyday packaging needs of UK online sellers
How ADbag works
ADbag connects brands with UK consumers through ecommerce parcels that are already being packed, dispatched and delivered.
1. Agency and brand define the campaign
The agency and brand agree the campaign objective, approved creative, media placement and digital destination. The artwork is then adapted across the relevant ADbag sizes and positions.
2. ADbags are produced and distributed
The advertising is printed directly onto the mailing bags. The finished ADbags are supplied to approved UK online sellers for use when fulfilling genuine customer orders.
3. Sellers dispatch real purchases
Participating sellers pack products their customers have already purchased and send them using ADbags instead of ordinary unbranded mailing bags.
No separate advertising delivery is required. The campaign travels with a parcel that was already entering the delivery network.
4. The campaign reaches the recipient
The recipient receives and handles the ADbag as part of the normal delivery and unboxing process.
Tracked QR links can connect the physical advertising to a digital offer, landing page or campaign experience, with engagement data reported after the campaign.
The seller receives the packaging.
The brand receives the media inventory.
The customer receives the order.
Why ADbag belongs in the media plan
ADbag gives brands access to a physical moment that most media channels cannot reach: the arrival and opening of a genuine ecommerce order.
The advertising is not delivered separately, inserted into an unrelated publication or placed beside competing messages. It travels with a product the customer has already chosen and paid to receive.
This creates a distinctive role for ADbag within a wider campaign.
It extends the campaign into the home
ADbag carries brand creative beyond the screen and into the customer’s physical environment, where the packaging must be handled as part of the normal delivery and unboxing process.
It complements digital media
Tracked QR links can connect the physical placement to a landing page, offer, product launch, competition or acquisition campaign, allowing agencies to build a measurable digital response into the parcel journey.
It reaches active ecommerce customers
Every ADbag recipient has completed a genuine online purchase. The campaign therefore reaches consumers within an existing ecommerce experience rather than attempting to create interest from a cold start.
It adds a physical touchpoint without requiring a separate delivery
The advertising travels with a parcel that was already being packed and dispatched. No separate promotional mailing is required.
It gives agencies something genuinely different to test
ADbag can sit alongside social, search, direct mail, influencer, retail media and out-of-home activity, adding a new physical touchpoint to the campaign rather than replacing the channels already performing.
For agencies, the opportunity is not simply to buy another placement.
It is to help shape an emerging UK parcel-media channel while there is still an advantage in being early.
What agencies receive
ADbag gives agencies more than access to printed space on a mailing bag.
We work with your team to turn a campaign objective into a practical parcel-media execution that can travel through genuine ecommerce deliveries.
For each approved campaign, ADbag provides an agreed combination of:
Campaign planning support
We help identify the most suitable ADbag sizes, placements, message structure and campaign destination based on the client’s objective.
Creative placement guidance
Your client retains control of its approved brand creative. ADbag supports the practical adaptation of that creative across the available bag formats and advertising positions.
Physical media inventory
The approved campaign is printed directly onto ADbags and distributed to participating UK online sellers for use when fulfilling genuine customer orders.
Tracked campaign links
Individual QR links can be created by brand, bag size, side or placement, allowing agencies to connect the physical campaign to a digital offer, landing page or customer journey.
Post-campaign reporting
Following distribution, ADbag can provide available campaign data covering QR engagement, approximate location, device, bag size, side, placement and other agreed reporting measures. Conversion and acquisition reporting can also be incorporated where the client’s own tracking and attribution systems support it.
The result is a physical media campaign with a measurable digital pathway, delivered through ecommerce parcels that were already entering UK homes.
Clear commercial and delivery terms
Before a campaign proceeds, the agency receives confirmation of the available inventory, placement, production deadlines, creative responsibilities, reporting scope and agreed commercial structure.
The introductory agency opportunity
We are inviting selected agencies to explore an introductory ADbag campaign for the November 2026 print run.
The opportunity is designed to allow a suitable brand to test parcel media before considering a wider or longer-term campaign.
Subject to brand suitability, creative approval and available inventory, ADbag may provide a complimentary introductory placement within the November 2026 run.
The agency and client will provide:
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the campaign objective;
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approved artwork and brand assets;
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the destination or offer behind the QR code;
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any relevant campaign requirements
ADbag will provide:
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the agreed parcel-media placement;
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printing across the approved ADbag format;
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distribution through participating UK sellers;
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tracked QR campaign links;
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post-campaign reporting.
The purpose is to create a credible first test, measure the response and determine whether ADbag should form part of the client’s future media activity.
Explore ADbag for your client portfolio
Most agencies represent clients with different audiences, objectives, budgets and campaign requirements.
Before discussing a particular brand, we want to give your team a clear understanding of how ADbag works, where it could sit within a media plan and how an agency relationship could be structured.
An introductory briefing can cover:
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suitable audiences and campaign objectives;
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available advertising formats and campaign volumes;
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distribution through UK online sellers;
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QR tracking and post-campaign reporting;
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creative requirements and approval processes;
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commercial terms and potential agency arrangements;
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introductory campaign opportunities;
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category suitability and brand protection.
There is no need to identify or disclose a client before the conversation.
Following the briefing, your team can decide privately whether ADbag is relevant to an existing brief, a future campaign or a particular client within its portfolio.
Start with a 15-minute agency briefing
A short introductory conversation will allow your team to understand the ADbag proposition before deciding whether it deserves further consideration.
We will explain:
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how ADbag inventory is created and distributed;
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the scale and timing of forthcoming campaigns;
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the available advertising formats;
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how physical placements connect to tracked digital journeys;
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the reporting available to agencies and brands;
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the proposed commercial and agency relationship;
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which audiences, categories and objectives are most likely to fit.
You do not need to disclose a client or prepare a formal campaign brief at this stage.
The purpose of the conversation is simply to determine whether ADbag is relevant to your agency and its clients.
Contact ADbag
For agency enquiries, media briefings and campaign discussions, contact:
John Psota-Jenkins
Founder, ADbag
Email: hello@rnuu.me
Telephone: 07581 237269
Website: www.adbag.uk
ADbag is operated by RNUUme Ltd.
We welcome enquiries from media agencies, creative agencies, brand teams and marketing partners interested in understanding or testing parcel media through genuine UK ecommerce deliveries.