ADbag turns ecommerce mailing bags into parcel
media, giving brands access to UK households
through real deliveries while funding FREE
mailing bags for independent sellers.
What's in it for you?
What ADbag is
ADbag
ADbag exists to turn the "Unboxing Moment" into a high-performance customer acquisition channel.
We transform standard e-commerce packaging into Direct Mail V2.0, giving brands guaranteed in-home attention, sellers significantly reduced packaging costs, and shoppers exclusive offers they actually want.
Every bag is a physical impression that lands directly on the kitchen table, piggybacking on a parcel the customer is already excited to open. For advertisers, it combines the physical presence of an expected ecommerce delivery with measurable engagement through tracked QR links.
1.92
million
Projected Reach: 1.92m Households
6
launches per year
3478
Active distribution partners
How a Campaign Runs through ADbag
1. Campaign Booked
2. Creative prepared for print
3. Bags Produced
Brands and agencies book a slot for the next print run.
ADbag adds the required QR tracking and placement details in-house, then prepares final print files.
Bags are manufactured for the live run.
4. Distributed to UK Sellers
Inventory is shipped out nationally to approved UK Sellers.
5. Delivered to UK Homes
6. QR Drives Engagement
Sellers ship customer orders using ADbags, creating real household reach.
Shoppers scan to redeem live offers.
7. Results Reported
Scans, engagement and outcomes are tracked and reported.
Book → Build → Print → Ship → Deliver → Scan → Report
Every campaign runs as a fixed print cycle, ensuring predictable delivery, clean attribution and zero wastage.
