Building a leading parcel media network
in the UK by turning e-commerce delivery bags
into a measurable, premium media channel.
What's in it for you?
What ADbag is
ADbag
ADbag exists to turn the "Unboxing Moment" into a high-performance customer acquisition channel.
We transform standard e-commerce packaging into Direct Mail V2.0, giving brands guaranteed in-home attention, sellers significantly reduced packaging costs, and shoppers exclusive offers they actually want.
Every bag is a physical impression that lands directly on the kitchen table, piggybacking on a parcel the customer is already excited to open. For advertisers, it combines the 100% open rate of a delivery with the precise trackability of a digital click.
1.4
million
Projected Reach: 1.4m Households for 2026
6
launches per year
192
Talented sellers working with us so far
BEHIND THE GLARE
We acquire advertisers, activate sellers and build agency partnerships to scale distribution quickly.
Demand Engine
We track scans, attribute performance and report results to digital-grade standards.
Platform & Data
We manufacture, distribute and verify every bag so campaigns run clean at volume.
Operations Engine
ADbag is built using proven operators, partners and suppliers across media, logistics and performance marketing. We scale capacity as demand grows.
UK-wide distribution
How a Campaign Runs through ADbag
1. Campaign Booked
2. Creative prepared for print
3. Bags Produced
4. Distributed to UK Sellers
5. Delivered to UK Homes
6. QR Drives Engagement
7. Results Reported
Brands and agencies book a slot for the next print run.
ADbag adds the required QR tracking and placement details in-house, then prepares final print files.
Bags are manufactured for the live run.
Inventory is shipped out nationally to approved UK Sellers.
Sellers ship customer orders using ADbags, creating real household reach.
Shoppers scan to redeem live offers.
Scans, engagement and outcomes are tracked and reported.
Book → Build → Print → Ship → Deliver → Scan → Report
Every campaign runs as a fixed print cycle, ensuring predictable delivery, clean attribution and zero wastage.
