The In-Home
Performance Channel
Cut Through the Digital Noise. Land on the Kitchen Table.
Digital feeds are saturated and doormats are crowded with unsolicited advertising. ADbag places brand campaigns on genuine ecommerce parcels that recipients are already expecting, creating a physical advertising opportunity inside the home.
This isn't a novelty; it's scalable infrastructure. We turn essential e-commerce packaging into a premium, trackable media asset that sits outside the "digital wonderland" of viewability issues and ad fraud.
How It Works for Agencies
ADbag is designed to plug seamlessly into a modern media plan, offering the physical impact of Direct Mail with the trackability of digital.
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Guaranteed Reach: We don't deal in "impressions" that might be scrolled past. We deliver physical units into real homes. Our network guarantees volume per cycle.
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Controlled Targeting: Our seller network ensures your creative reaches active e-commerce buyers.
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Closed-Loop Attribution: Every placement features clear QR codes, allowing for clean, scan-level tracking back to your client's site for CPA benchmarking.
The Media Canvas: Specifications & Planning
Our polybags are the media channel. We have engineered a standardized packaging ecosystem designed for in-home visibility and direct response.
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The Material: High-quality, white co-ex mailers. Made from partially recycled, fully recyclable material with a smooth, print-ready face.
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The Creative: Optimized for bold, two-colour artwork (ADbag blue + black) to ensure maximum legibility and scan rates after handling.
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The Formats: We run four standard sizes, from letterbox-friendly packets to large multi-item sacks.
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The Planning Framework: Think of it as a simple format ladder. One creative concept adapts easily across all four bag formats. We provide clear safe zones for logistics labels and defined advertising areas, making asset production fast and repeatable.
One creative platform. Four bag sizes. One purpose: getting your client’s campaign physically into people’s hands.
Ready to Plan?
To receive our current Rate Card, production specs, and upcoming inventory availability, please contact our agency team directly.