The In-Home
Performance Channel
Cut Through the Digital Noise. Land on the Kitchen Table.
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Digital feeds are saturated. Doormats are cluttered with junk mail. But a parcel is the one item a consumer is actively waiting for. ADbag allows brands to piggyback on this "unboxing moment," bypassing the noise to land directly in the home with 100% guaranteed open rates.
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This isn't a novelty; it's scalable infrastructure. We turn essential e-commerce packaging into a premium, trackable media asset that sits outside the "digital wonderland" of viewability issues and ad fraud.
How It Works for Agencies
ADbag is designed to plug seamlessly into a modern media plan, offering the physical impact of Direct Mail with the trackability of digital.
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Guaranteed Reach: We don't deal in "impressions" that might be scrolled past. We deliver physical units into real homes. Our network guarantees volume per cycle.
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Controlled Targeting: Our seller network ensures your creative reaches active e-commerce buyers.
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Closed-Loop Attribution: Every placement features clear QR codes, allowing for clean, scan-level tracking back to your client's site for CPA benchmarking.
The Media Canvas: Specifications & Planning
Our polybags are the media channel. We have engineered a standardized packaging ecosystem designed for in-home visibility and direct response.
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The Material: High-quality, white co-ex mailers. Made from partially recycled, fully recyclable material with a smooth, print-ready face.
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The Creative: Optimized for bold, two-colour artwork (ADbag blue + black) to ensure maximum legibility and scan rates after handling.
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The Formats: We run five standard sizes, from letterbox-friendly packets to large multi-item sacks.
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The Planning Framework: Think of it as a simple format ladder. One creative concept adapts easily across all five templates. We provide clear "safe zones" for logistics labels and defined advertising areas, making asset production fast and repeatable.
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One creative platform. Five bag sizes. One job: Getting your client's offer physically into people's hands.
Ready to Plan?
To receive our current Rate Card, production specs, and upcoming inventory availability, please contact our agency team directly.